What’s Your Story? Narrative Webinar with Debbie Hynes

We all have a story worth telling. This webinar is targeted at organizations who want to pitch the media and who want to increase their storytelling skills. We will discuss what makes a good story, how to determine your target audience and the best way and time to share your story with them. Debbie will provide practical advice on pitching ideas, standing out from the flood of press releases vying for attention, and shaping your story so that it captures the imagination of the media and the audiences they serve.

Debbie Hynes is a storyteller who uses narrative to bring brands to life. In the past 2 decades she has worked with technology companies, start-ups and community organizations to help them tell their stories. Currently she works as the Regional Manager, Communications, Marketing and Brand for CBC Quebec.

The webinar will be moderated by Giving Tuesday Montreal Civic Group Leader Kim Fuller. Kim is founder of Phil, where since 1999 she has successfully helped hundreds of charities and foundations get their message to the masses – to do good, even better. Thanks to a combination of practical insight and boundless creativity, Kim has earned a reputation for delivering innovative strategies that effectively and efficiently meet the needs of today’s evolving not-for-profit landscape.



DATE: October 4, 2018

TIME: 12pm – 1pm